Incontinence pads producer W.I.R.I.P set us up with a task:

“Normalize incontinence and become No.1 seller on the market”.

Easy pe(e)asy.

 

We just had to make peoples childhood traumas go away,

find a way to make people talk about their struggle. 
Create a book, add some pictures, cheap poems and jaw dropping facts. Name it The Incontinence Bible, print it and find a way into the daily mans church - The Bathroom.  

 

So we did.